By: Carolina Crossfield
You may think that bright colors, an attractive logo, and a creative name checks off all of a website’s necessary boxes regarding increasing customer engagement. Think again. Web design is taking the engagement of potential customers everywhere by storm. If you don’t have the right tools to make your website the most functional, strategic, and appealing site amongst all your competitors, you can say goodbye to involvement and sales. Here are five ways to ensure that your web design is spurring customer engagement:
Are you providing a positive experience?
Too often, the user experience is overlooked. Well, not in web design. Whether you are a mexican food restaurant or a university, people want to be able to get where they want to go, and fast. If your website is slow, people will lose interest immediately. Users will also have a much harder time locating your website because in April of 2015, Google announced that they began giving preference to more responsive websites in their search engine results. Surely, you have experienced long hours with customer service trying to get your technology to work. It’s frustrating, inconvenient, and time consuming. Your customers should never have the same experience with your website. Customers also want to be able to reach your website from any device, and with mobile devices being the most convenient for people on the go, make sure your website is well suited and appropriately formatted to fit any screen. Whether it be a desktop, laptop, mobile device, or tablet, creating a positive experience also means ease and accessibility.
Does your homepage reflect your company appropriately?
In the world of business, first impressions are everything. An effective web design includes an eye catching and well planned home page. A home page is the first place to start when designing because it is the first place people are drawn to. Not too long ago, Google performed their own research and confirmed that it takes about 50 milliseconds (.05 seconds) for viewers to form an opinion regarding your website that determines whether they will stay or leave. Thus, having a functional and appealing homepage is crucial. Great homepages can reflect just how the company works. If your homepage is neat, precise, and informative, customers will associate your company the same way. On the other hand, if your page is outdated and unappealing, you give off an appearance that your expertise are as well. If you think of your website as a physical location, you would want to make your space feel inviting.
Are you consistent?
You know what they say, consistency is key. Make sure your logo, colors, pages, and tabs all match. What do we mean by this? Create brand loyalty and familiarity. If you remain consistent with your brand you will increase credibility. Customers tend to make opinions on your brand within seconds of seeing your page, so you want to make sure everything flows nicely and creates a great picture in your clients head of what you can do for them.
Do you set yourself apart from the competition?
For the most part, your competitors are selling the same products with close to the same prices. With that being said, you are going to need to figure out a way to set yourself apart from the competition without changing your product. Unsure where to start? Highlight your company’s personal values on your page. No two companies have the same business strategy. Incorporate your logo and make your website memorable. Add color and organization, but don’t overwhelm your customer with too much. Maybe include testimonials from previous clients. Your loyal clients have positive things to say about you and your company specifically, so why not let the world know? You are different from your competition, and you need to highlight that.
Are you attracting the right customer?
It is important to know who your customer is. If you don’t know who your customer is, how will you know how to sell your product? Think about demographics such as income, age, gender, interests, and more. Once you have determined who your customer is, you can plan your web design accordingly. Since you have an idea of their interests and what entices them, you can design to fit their personality. Let’s say you are a local sandwich shop selling to health conscious adults in high income families. You want to provide them with information that draws them to you. Think about what you offer that these adults need? Emphasize your quality non-GMO ingredients and multigrain bread sandwiches. Make your website direct, knowledgeable, and specific. Remember, your clients need to realize just how badly they need your services. Show them that.
Need help getting there?
At Raze Media, we build websites that are stunning and functional. Our experts want to understand what your goals and visions are for your new website. Our multi-step process takes our clients from an extensive questionnaire, design, development, and lastly a quality assessment to test for functionality and make sure we reach an increase in the organic reach of the site. The Pew Research Center, a nonpartisan American think tank who conducts studies to inform the public about current issues and trends confirmed that, “In 2011, 35% of US adults owned a smart phone which got increased up to 68% in 2015.” With that being said, we make sure that all websites are mobile friendly and make sure of this right from the start. We don’t stop there, after your site goes live, we monitor your progress and make sure everything is going as planned. So what are you waiting for? Contact us and start the process to achieve the most profitable website for your business today!