Digital Marketing Q&A

Currently digital marketing is becoming more and more important to businesses looking to increase their exposure and sales. The internet has quickly become one of the most important places to get more eyes on your brand. However digital marketing isn’t easy and many questions can arise when looking into how to market your business online. Here’s some of the most common questions that arise when looking to market your brand on the internet.

Q: How do you measure the success of a digital marketing campaign?

A:  When it comes to digital marketing campaigns, there are multiple ways to measure success. The ideal method depends on the type of campaign you’re running. The initial and most important step is to establish your objective, as different objectives require different ways to measure outcomes.

If you’re trying to raise awareness of a product, for example, you should aim for leads to see an increase in engagement with your marketing. If your objective is to boost sales, set up a campaign to increase conversions so that consumers perform the desired action. Goals can change as you go, such as increasing leads to establish brand awareness, then shifting to conversions to drive sales.

To evaluate your success, examine your analytics to determine how effective your efforts are. Many platforms, such as Google Ads, come with built-in analytic reporting that provides valuable insights on your performance and areas for improvement.

Q: Is digital marketing expensive?

A:  The answer really depends on your budget and how far you want to go. If you use every marketing tool in your play book it can add up, especially if you don’t take the time to learn and adapt to each platform. Here are some tips to help you make the most of your marketing efforts while staying within your budget:

• Set a budget up front and prioritize the most important goals. Focus on the tools that will help you achieve those goals first. For instance, you can start with Google Ads. You will be able to fine-tune your ads and adjust them until you see more success. As your Google Ads campaign improves, you can gradually expand to other platforms such as Instagram and LinkedIn ads.
• Take advantage of free marketing tools, such as social media. Establish the best practices for your brand on social media platforms to increase exposure and engage with your target audience. There are many platforms that can help you achieve your marketing goals while on a budget. Curious about how social media can help you achieve your business goals? Check out our informational blog that can help you!

Q: Do I need a marketing agency? Can’t I do it on my own?

A:  Although there are various platforms to market yourself with, the value of working with an agency surpasses that of other alternatives. Many of these platforms require a significant amount of time and resources to learn, where an agency is already specialized to use these platforms effectively.

 Additionally, agencies provide a collaborative and creative environment to manage the image of your brand. By entrusting an experienced team to handle your marketing, you are guaranteed to see more innovative and effective outcomes. All things considered, hiring a marketing agency is more valuable than opting to build your own team or doing your own marketing. Need a reliable agency who will help you reach your marketing goals? Contact us at Raze Media today for more information on how we can help your business strive!

Need help managing your company’s digital marketing? Our team are experts in increasing your brand awareness online and turning it into sales! We handle the complicated behind the scenes aspects of your company’s marketing so you are able to focus on what you are good at. Learn more about what we can do for your brand today!