By Albert Williams If you’ve ever had to write for your business or company, you know how difficult it can be to come up with fresh ideas for your brand. Fine tuning that content so it connects to the reader can be even more challenging. Well, help is on the way. With these few tips,…
By: Chase Gohl Building an online presence for your company may seem like an easy task for you to handle. With multiple free website building platforms and many easy to use marketing tools like Facebook Ads and Google Ads, the internet marketing space has become an inexpensive way to build a brand. Companies have even…
By: Chase Gohl Half the battle of growing your social media account is attracting new followers, but the other half is just as important and often overlooked. Choosing who YOU follow on social media can make the difference between a great social media account and a poor one. Build a community First, let’s start by…
Whether you’re promoting your own company, building brand awareness, or trying to boost your personal accounts; there are good and bad practices for growing an audience on social media. We know that building a following can be challenging and often discouraging. That’s why we put together this list of helpful tips to ensure that you…
By: Stephen Kanter Millennials have now become the largest generation in the U.S. labor force. More and more established professionals are interacting with young adults whose daily habits, ideological framework, and purported enthusiasm for hoverboards and vaping, may drastically differ from their own. It’s a clash of cultures, one the internet can’t stop collectively obsessing…
By: Stephen Kanter Building a business into a full fledged brand is a complex, multi step process. Creating an attractive online destination, growing an engaged social media community, and devising innovative campaigns to promote your business are all essential elements. Marketers today must be proficient in more distinct areas than ever before. Clients expect an…
By: Stephen Kanter In a defensive war of attrition that saw both quarterbacks unable to move the ball down field, the real stars of Sunday’s third most watched broadcast of all time were the commercials. Instead of Cam Newton dabs, or Peyton Manning ducks, many will recall this Super Bowl because of memorable(sometimes controversial) spots like the…
Marketing is a gamble. Down to its very nature, marketing is always a zero sum game where money spent in one campaign is money not spent on another. So when agencies, companies or even mom-and-pop-run small business are determining where to place their finite resources, SMS rarely makes the short list.
Small businesses unlike corporations have to self-serve themselves and develop their social media, email marketing and mobile marketing strategies. In eyes of the business owner: the email marketing, social media and mobile marketing are treated the same way.
Traditional Marketing uses strategies such as direct sales, TV, radio, mail, print, advertising (like magazines, coupon books, billboards and much more) and printed promotional materials like catalogs or brochures (often referred to as collateral). (about.com)