By: Stephen Kanter Millennials have now become the largest generation in the U.S. labor force. More and more established professionals are interacting with young adults whose daily habits, ideological framework, and purported enthusiasm for hoverboards and vaping, may drastically differ from their own. It’s a clash of cultures, one the internet can’t stop collectively obsessing…
By: Stephen Kanter Building a business into a full fledged brand is a complex, multi step process. Creating an attractive online destination, growing an engaged social media community, and devising innovative campaigns to promote your business are all essential elements. Marketers today must be proficient in more distinct areas than ever before. Clients expect an…
By: Stephen Kanter In a defensive war of attrition that saw both quarterbacks unable to move the ball down field, the real stars of Sunday’s third most watched broadcast of all time were the commercials. Instead of Cam Newton dabs, or Peyton Manning ducks, many will recall this Super Bowl because of memorable(sometimes controversial) spots like the…
Marketing is a gamble. Down to its very nature, marketing is always a zero sum game where money spent in one campaign is money not spent on another. So when agencies, companies or even mom-and-pop-run small business are determining where to place their finite resources, SMS rarely makes the short list.
Small businesses unlike corporations have to self-serve themselves and develop their social media, email marketing and mobile marketing strategies. In eyes of the business owner: the email marketing, social media and mobile marketing are treated the same way.
Traditional Marketing uses strategies such as direct sales, TV, radio, mail, print, advertising (like magazines, coupon books, billboards and much more) and printed promotional materials like catalogs or brochures (often referred to as collateral). (about.com)
Have you ever thought about what it might be like, in this day and age, to be without your phone for a week? OK, sure, we’ve all gone without our phones for a day, or at least part of one. In fact, as I write this blog, I’m on a plane-one of the few places…
Recently, corporations have been in the hot seat. You ask why? Corporations are not getting permission, disclosing information, failing to provide privacy information, hidden charges and patent issues.