80% of consumers conduct extensive online research prior to making a major purchase. Creating a strong digital presence will set a company apart from its competitors and reach more consumers. Do you know where your company’s digital brand stands? Read below to learn how a digital brand analysis from Raze Media can help strengthen your…
By: Carolina Crossfield You may think that bright colors, an attractive logo, and a creative name checks off all of a website’s necessary boxes regarding increasing customer engagement. Think again. Web design is taking the engagement of potential customers everywhere by storm. If you don’t have the right tools to make your website the most…
By: Sarah Lawson Each computer on the Internet has a unique Internet Protocol (IP) address, which is a string of numbers and periods. An IP address is assigned to a device so that it can communicate with other devices and be identified by other devices on the Internet. When you search something on the Internet,…
By: Albert Williams The ability for users to find your brand online is important, especially when trying to gain traffic through search optimization. Websites that have low Google rankings often get buried underneath hundreds of search pages, making it nearly impossible to engage with users. Understanding common missteps will help your business improve its standing…
By Albert Williams If you’ve ever had to write for your business or company, you know how difficult it can be to come up with fresh ideas for your brand. Fine tuning that content so it connects to the reader can be even more challenging. Well, help is on the way. With these few tips,…
By: Chase Gohl Building an online presence for your company may seem like an easy task for you to handle. With multiple free website building platforms and many easy to use marketing tools like Facebook Ads and Google Ads, the internet marketing space has become an inexpensive way to build a brand. Companies have even…
By: Chase Gohl Half the battle of growing your social media account is attracting new followers, but the other half is just as important and often overlooked. Choosing who YOU follow on social media can make the difference between a great social media account and a poor one. Build a community First, let’s start by…
Whether you’re promoting your own company, building brand awareness, or trying to boost your personal accounts; there are good and bad practices for growing an audience on social media. We know that building a following can be challenging and often discouraging. That’s why we put together this list of helpful tips to ensure that you…
By: Stephen Kanter Millennials have now become the largest generation in the U.S. labor force. More and more established professionals are interacting with young adults whose daily habits, ideological framework, and purported enthusiasm for hoverboards and vaping, may drastically differ from their own. It’s a clash of cultures, one the internet can’t stop collectively obsessing…