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A Guide to Word-of-Mouth Marketing

In today’s analytical marketing world, countless campaigns and strategies are utilized by marketers globally. Yet, one strategy that is massively underutilized in our data-driven age is Word-of-Mouth Marketing (WOM). It’s…

How To Build Effective Brand Loyalty

How To Build Effective Brand Loyalty
In today’s crowded digital marketplace, standing out isn’t enough. You need customers to not just choose your brand, but to become loyal advocates for your brand. Here at Raze Media,…

SEO VS. SEM: Key Differences 

SEO vs SEM, Difference between Search Engine Optimization and Marketing.
SEO and SEM are critical factors to successful marketing strategies. To understand the importance of implementing SEO marketing and SEM, and when is the correct time to use either one…

How to Boost Engagement On Social Media

Influencer marketing concept. Businessman touching on screen with influencer marketing strategy symbol, such as celebrities, bloggers, social media personalities, to promote products and services.
Looking to increase your brand’s visibility and further enhance reach and customer loyalty? One of the best ways to achieve this is by improving engagement on social media. Social Media…

How to Implement Conversational Marketing

how to implement conversational marketing
What is Conversational Marketing? Conversational Marketing is the approach where businesses prioritize real-time connections with their customers through conversations using chatbots, messaging apps, and other communication channels. When customers need…

A Guide to Instagram Hashtags

A guide to using instagram hashtags
Living in the New Media Age, getting your message delivered to the right audience can be a challenge. Each component has to be strategic and synchronized. Market research today suggests…

Google Algorithm Updates 2023

Google Algorithm updates
Due to the constant evolution and advances in technology, it is crucial for Google to maintain search algorithms that are up-to-date. These updates play a significant role in the marketing…

Benefits of Implementing SMS Media

Benefits of implementing sms media
SMS marketing is a great marketing strategy used by many companies. It is used to update your mobile messaging list of subscribers with new information, reminders, product announcements, and to…

In-Office Printing vs. Outsourced Printing

Printing images
Even in today’s digital age, millions of companies around the world still rely on paper documents in their day-to-day operations. From internal documents to presentation items for clients, having access…

Digital Marketing Q&A

Digital Marketing Q&A Raze Media
Currently digital marketing is becoming more and more important to businesses looking to increase their exposure and sales. The internet has quickly become one of the most important places to…

How AI is Changing the Marketing World

Stock image of person on the computer with 3d screen
Technology is changing the world as we know it. Artificial Intelligence is a computer or machine that can perform functions that we associate with a human’s cognitive abilities. The first…

How GA4 Can Evolve My Business

Since 2005, Google created software to help businesses and other users collect data. Since then, there have been three versions of the software that have been released.  Urchin from Google…

Three Marketing Podcasts to Check Out

Marketing Podcasts Are Great Tools For Improving Your Skills Podcasts are a booming industry today! Over the past several years, the number of global listeners has exploded. By June of…

The Raze Experience

Today I closed a chapter that I was very intimidated and nervous to even start. My time at Raze Media has come to an end after a quick nine months…

HULU Ad Manager

Hulu, one of the most popular streaming services, collaborates with the top 200 brands in the United States. And now they are accommodating smaller companies as well via Hulu Ad…

Raze Media is Now a Google Partner

(DALLAS, TX) – Raze Media, one of the industry’s fastest growing agencies, has leaped a tremendous hurdle this year. The digital marketing agency, based in Dallas, is now a certified…

You Think You Own Your Domain

Each computer on the Internet has a unique Internet Protocol (IP) address, which is a string of numbers and periods. An IP address is assigned to a device so that…

Ways to Improve Your Rank on Google

The ability for users to find your brand online is important, especially when trying to gain traffic through search optimization. Websites that have low Google rankings often get buried underneath…

Dos and Don’ts of Social Media

Graphic with a list of Dos and Don'ts of Social Media created by Raze Media
Whether you’re promoting your own company, building brand awareness, or trying to boost your personal accounts; there are good and bad practices for growing an audience on social media. We…

Stop Reading About Millennials. Talk To Them.

Person sitting at a desk in their home office with a laptop, phone, and keyboard on it.
Millennials have now become the largest generation in the U.S. labor force. More and more established professionals are interacting with young adults whose daily habits, ideological framework, and purported enthusiasm…

Hi, I’m Your Client. Remember Me?

two people sitting at a picnic table looking at a laptop with graphs and charts on it.
Building a business into a full fledged brand is a complex, multi step process. Creating an attractive online destination, growing an engaged social media community, and devising innovative campaigns to…

Mobile Marketing

Stock image of paper, iPone, and tablet with graphs and charts on them
Small businesses unlike corporations have to self-serve themselves and develop their social media, email marketing and mobile marketing strategies. In eyes of the business owner: the email marketing, social media…

Digital Marketing vs Traditional Marketing

Graphic of app icons popping out of a laptop
Traditional Marketing Traditional Marketing uses strategies such as direct sales, TV, radio, mail, print, advertising (like magazines, coupon books, billboards and much more) and printed promotional materials like catalogs or…

A Week without your Phone

Person holding an iPhone at a coffee shop with a coffee cup on the table.
Have you ever thought about what it might be like, in this day and age, to be without your phone for a week? OK, sure, we’ve all gone without our…

5 Privacy Legal Issues

Image of wooden gavel, and glasses on a desk. Lawyers shaking hands in the background.
Recently, corporations have been in the hot seat. You ask why? Corporations are not getting permission, disclosing information, failing to provide privacy information, hidden charges and patent issues. Why do…

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