10 Key Metrics to Track Marketing Success

October 7, 2025

By the Raze Media Strategy Team — a Dallas-based digital marketing agency helping businesses turn data into growth

Why Metrics Matter More Than Ever

Marketing without tracking is like running a business blindfolded. You might be spending money, posting content, or running ads, but do you really know what’s driving results?

 

At Raze Media, we’ve seen firsthand that companies that monitor the right metrics consistently outperform those that “hope for the best.” Measuring success isn’t just about numbers; it’s about understanding your audience, refining your strategy, and getting tangible growth.

 

Here’s our take on the 10 marketing metrics every business should track — with insights drawn from our experience helping Dallas companies grow online.

1. Website Traffic: Your Digital Storefront’s Foot Traffic

Your website is often the first place prospects interact with your brand. But traffic isn’t just a vanity metric, it tells you who’s interested and where they’re coming from.

 

What to watch:

• Total visits and unique visitors
• Returning vs. new users
• Traffic channels (organic search, paid ads, social, referrals)

Why it matters: If people aren’t finding your website, you can’t convert them. But more important than raw numbers is quality: are these visitors engaging or bouncing right away?

 

Raze insight: For a Dallas-based B2B client in tech, we identified that LinkedIn traffic was driving the highest engagement and conversions, so we reallocated ad spend and grew their leads.

2. Conversion Rate: Turning Browsers Into Buyers

Traffic is great, but if people aren’t taking action — filling out forms, booking calls, or purchasing — it doesn’t matter much.

 

What to track:

• Website and landing page conversion rate

Why it matters: This metric tells you whether your website and campaigns are actually working to achieve business goals.

 

Raze tip: A small change, like moving a call-to-action above the fold, increased a local e-commerce client’s conversions.

3. Customer Acquisition Cost (CAC): Marketing Efficiency in Dollars

How much are you spending to get each new customer? CAC helps you understand if your marketing investments are worth it.

 

What to track:

• CAC = Total marketing spend ÷ Number of new customers

Why it matters: If CAC is too high compared to revenue per customer, you’re not maximizing ROI.

 

Raze insight: Monitoring your marketing spend and channels regularly can reveal opportunities to lower customer acquisition costs and improve lead quality.

4. Customer Lifetime Value (CLV): Playing the Long Game

Your best customers aren’t one-time buyers. CLV measures the total revenue a customer generates over their lifetime.

 

What to track:

• CLV = Average purchase × purchase frequency × customer lifespan

Why it matters: Understanding CLV helps you decide how much to invest in acquisition and retention.

 

Raze insight: Understanding CLV helps you prioritize long-term relationships and invest in retention strategies that maximize the value of each customer.

5. Return on Ad Spend (ROAS): The Bottom Line of Paid Marketing

Paid campaigns are only valuable if they make money. ROAS tells you which campaigns deliver revenue, not just clicks.

 

What to track:

• ROAS = Revenue generated ÷ Ad spend

Raze insight: For a local restaurant chain, we adjusted ad creatives and targeting on Instagram and Meta Ads, raising ROAS.

6. Engagement Rate: Are People Actually Paying Attention?

Likes, shares, and comments matter because they show your audience is connecting with your content — not just scrolling past it.

 

What to track:

• Engagement = (Likes + Comments + Shares + Clicks) ÷ Impressions

Why it matters: Engagement shows that your content resonates and builds relationships, not just visibility.

 

Raze insight: Monitoring engagement can reveal which types of content resonate most with your audience, allowing you to refine your messaging for better results.

7. Email Open & Click-Through Rates: Direct Connection With Your Audience

Email remains one of the highest-ROI channels if it’s done well. Open and click-through rates tell you whether your message lands.

 

What to track:

• Open rate, CTR, unsubscribe rate

Raze insight: Segmenting our clients’ lists based on past engagement habits consistently increases CTR by 10–20%. 

8. Organic Keyword Rankings & SEO Performance: Visibility That Lasts

Search engine rankings drive ongoing traffic without paying per click.

 

What to track:

• Keyword positions, organic impressions, CTR, backlinks

Why it matters: Ranking high in search results ensures your brand is discoverable by the right people.

 

Raze tip: Tracking keywords, CTR, and backlinks helps you understand which SEO strategies are most effective and identify areas for improvement.

9. Social Media Reach & Growth: Expanding Awareness

Follower count is nice, but reach and growth tell you whether your audience is actually seeing your content.

 

What to track:

• Follower growth, reach, impressions, mentions

Raze insight: A Dallas restaurant client’s Instagram reach doubled when we shifted to more visually engaging, behind-the-scenes content paired with user-generated posts.

10. Lead Quality Score: Focus on High-Intent Prospects

Not all leads are created equal. High-quality leads are more likely to convert into paying customers.

 

What to track:

• Lead source, engagement level, and readiness to purchase

Raze insight: Implementing a lead scoring system ensures your team focuses on the prospects most likely to convert, making marketing and sales efforts more efficient.

Turning Metrics Into Actionable Strategy

Tracking numbers is just step one. The real value comes from analyzing trends, adjusting strategy, and making data-driven decisions.

 

At Raze Media, we combine analytics with creative strategy. Our dashboards show clients exactly what’s working, what needs improvement, and where growth opportunities lie — whether it’s social campaigns, SEO, paid ads, or website performance.

 

Contact Raze Media today for a customized marketing audit and discover which metrics are driving your business forward.

About Raze Media

Raze Media is a Dallas-based digital marketing agency helping businesses grow online through strategy, creativity, and data. From SEO and paid media to social content and analytics, we focus on measurable growth that moves the needle.