A guide to creating engaging content for social media

January 3, 2019
Image of 4 people on their phones. Graphic created by Raze Media

If you’ve ever had to write for your business or company, you know how difficult it can be to come up with fresh ideas for your brand. Fine tuning that content so it connects to the reader can be even more challenging. Well, help is on the way. With these few tips, you’ll be on the fast track to generating excellent content for your brand on social media.

Focus on the brand and the audience

Brand awareness is the key when developing relevant content. It’s important to note that a strong digital presence on social media relies on understanding what your business goals are and what key performance indicators you want to use when measuring success. Who’s your target audience? What is the message you want your audience to know? Understanding your public’s needs is a great way to ensure content stays significant and fresh.

Also, find out how information is shared within your audience and how often they’re online to share it. Is posting reviews on social media about your brand popular or is your audience more comfortable just liking or favoriting content? Reach and frequency will help you determine when web users are online and how many are viewing your message.

Trending up on social media

Keeping up with industry trends is vital to creating engaging content. Following influencers on social media increases engagement and lets your audience discover brand new information.  Who you follow on social media can have a positive or negative impact on your brand.  Web users can quickly determine the quality of your brand by your follows, so it’s important to make every one valuable.

Another tip for social media is to create hashtags that match your industry. Monitor trending hashtags daily that align with your brand is also a great way to draw customers to your social media platforms. To do this, start by checking Twitter feeds and popular Facebook posts regarding your brand and piggyback on their hashtags to create a larger digital footprint for your brand. Making a hashtag go viral is difficult, but not impossible. Study popular hashtags first within your industry that you can apply to your brand.

Make it memorable and track it

There is no magic formula to creating viral content. Yet, there are some tips you can use when creating content that sticks with people on social media. Using images related to your brand, and specific to social media outlets, is essential to driving users to social media platforms. Use more vivid images for Instagram, due to the nature of the platform. For Facebook, use clean, simplistic images because content is the most important thing. Same goes for Twitter. You don’t want the images on Facebook and Twitter to distract from the message you’re trying to get across. Also, following certain dos and don’ts when posting can help your content be more influential and relevant to users.

Using tools on social media such as polls and surveys gives users a chance to interact with your brand while learning more information about products and services offered. Use social media analytics on Facebook, Twitter and Instagram to measure the effectiveness of every post. These tools will help fine tune your content that will pay dividends for your brand and your audience.

Need Help?

Still having trouble getting started? Raze Media can help with all your business branding needs. In addition to social media management, Raze Media offers options such as web design, search engine optimization and email marketing. Contact us today to schedule an evaluation of your business and goals.

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