Why Should My Business Have a Presence on Social Media?

June 4, 2023
Iphone social media apps

Many are calling social media the ultimate game-changer in the world of digital marketing, and it’s easy to see why. With over 4 billion users around the world and counting, social media has become a lucrative platform for digital marketers to utilize. However, social media is still a relatively new innovation compared to other digital marketing channels, so many people still doubt that it can help their business grow. Our team has been successfully managing social media profiles for dozens of clients over the past few years, and we know firsthand that it can truly take your brand to the next level. If you’re still not convinced, here are some of the main reasons why your business should be on social media!

Allows Your Brand to Reach More People

Here’s why millions of businesses around the world are using social media as their primary digital marketing channel: Everyone is on it all the time! Social media platforms such as Instagram, Facebook, LinkedIn, and more have exploded in popularity over the past few years, and the number of new users on these platforms is increasing every day. Fortunately, it’s easy to create social media accounts for your business; many platforms have analytics tools and special customization options to help you optimize your profiles. An effective way to reach your target audiences on social media is to research the types of social media content that your customers interact with the most. By creating engaging content, you can reach more people who share similarities with your current customers.

Grows The Community Surrounding Your Brand

Did you know that one of the primary reasons why people use social media is to keep in touch with their favorite brands? Social media has revolutionized the ways that customers interact with brands; people can look up your business’s hours, browse products, and read reviews on one platform. Think of your business’s social media platforms as the bridge between you and your customers. By creating engaging social media content, responding to your customers’ comments, and announcing the latest news in your business, you’re giving millions of people the ability to interact with your brand at any time and anywhere. Social media has made businesses more personable than ever, and giving your business an approachable and useful presence can help grow the community surrounding your brand.

Gives Your Brand A Competitive Advantage

One of the most overlooked benefits of creating social media profiles for your business is that they can improve your brand’s SEO ranking. Building an effective social media presence on different platforms gives your business more credibility to not only your customers, but search engines as well. If you’ve ever wondered how to get your brand to the top spots on search engine results pages, social media can help improve your ranking. This increased visibility can give your brand a significant competitive advantage over your competitors, especially if you create a social media presence before they do. Plus, creating a social media profile is free, and creating organic content for your page doesn’t have to cost too much.

Level Up Your Business’s Social Presence with Raze Media!

Social media has become an important part of the digital marketing landscape in recent years, and its popularity will only continue to grow from here on out. Getting started with social media can be intimidating, as creating an effective online presence is an ongoing process that requires near-constant optimization. At Raze Media, our team of “creative techies” specializes in building social media profiles that are not only aesthetically pleasing, but beneficial to the growth of your business. From creating original content to facilitating online campaigns, we’re ready to help you create conversation with your social media profiles. Contact us today to get started!

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