5 Tools in Google Analytics That Will Help Evolve Your Business

June 20, 2023
Google Analytics

Looking to take your business to the next level, but not sure where to begin? Consider starting with using Google Analytics. 

This Google tool is a valuable tool for website owners seeking detailed information about the performance of their online platforms. Making changes to your business and digital user experience can be overwhelming, however, Google Analytics simplifies this process by providing you a dashboard that gets the information you need. 

With the variety of tools available in Google Analytics, you can easily discover valuable insights that will drive your business to the next level. While it may seem confusing at first glance, this blog will help you gain a deeper understanding of the tools available, therefore, making it easier to lead your business in the right direction.

Data Imports

Data imports

When starting with Google Analytics, it is essential to provide Google with all the necessary information to present you with the most accurate reports. Your business is most likely using a variety of tools to keep everything running smoothly day by day. 

The Google Analytics data imports tool will allow you to import all your information from each source. No need to worry about combining all your information, as this tool divides each source into its own silos, allowing data to be understood separately but also together. 

With the three types of data imports (hit, extended, and summary data), you can import your data to meet your specific needs. With this tool, Google Analytics will clearly provide you with reports  that have the highest degree of accuracy.  Managing your data becomes effortless, and you can gain a clearer understanding of your business. 

URL builder

URL Builders

Managing multiple ad campaigns online can be time-consuming and confusing. It is typical for a single URL to run several campaigns across different platforms, but keeping track of them can be difficult. Luckily, the URL Builders tool in Google Analytics will help alleviate this burden.

With the URL builder, you can create campaign parameters for your ad URLs, which will benefit you in running your ad campaigns successfully and efficiently. Google Analytics will provide you with a simple way of creating custom parameters by allowing you to make them or generate them automatically. With these parameters now attached to your advertising URLs, you can track the data of these advertisements and the path that drove people to your website.

Troubleshooting and Malware Diagnostics

Troubleshooting and Malware Diagnostics

As you work on developing your business’ website, it is not unusual to encounter issues in the process. Keeping track of any malware that may appear can be one of the biggest challenges. However, one of Google Analytics tools, troubleshooting and malware diagnostics, will complete regular evaluations to help you.

By running periodic evaluations on your site, Google will alert you to any irregularities occurring and provide guidance about adjustments that can be made to ensure high-quality performance for your business. With this tool, you can have a peace of mind that your website is running smoothly and your business can easily make adjustments to any potential problems.

Reporting Tools

Reporting Tools

Understanding the constant traffic flow to your website can be an intimidating task, especially when you are dealing with various sources, such as ad campaigns, social networks, etc.. However, with the assistance of the reporting tools used by Google, you can keep track of the data in a more organized manner. These tools in Google Analytics are highly sought-after and widely used because of the ability to automatically process and document information in real-time.

By using this specific tool, you can make sure that the data coming through your website is being collected, processed, and reported from all search engines. This means you will receive timely reports that are tailored to your business, allowing you to gain a better understanding of your customers and adjust to have better digital interactions.

With this system in place, you can make valuable improvements to different aspects of your business. Therefore, you will make your company and website more manageable and successful in time.

Predictive Analytics

Predictive Analytics

When you are in the market to grow your business, it can  seem unmanageable to analyze your data thoroughly enough to make meaningful changes. The influx of data coming through your website can quickly become overwhelming. Fortunately, there is a tool called predictive analytics in Google that can help make sense of all the information coming your way and suggest ways to apply improvements.

With machine learning expertise, this system can process data from different platforms and generate predictive reports. These reports will be able to filter out data to predict revenue, the future behavior of users, and purchase probability. This information will allow you to learn more about your customers and make adjustments to grow your business in confidence.

How Can Raze Help?

Taking that next step to grow your businesses can be intimidating, but with Google Analytics you can clearly understand your business. By using these features, you can gain insight into your website’s traffic, visitor behavior, and predictive information. If you are interested in learning more about how Google Analytics can help you evolve your business or how we can help you implement it contact Raze Media today. Let us worry about the analytics while you watch your company thrive.

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