How AI is Changing the Marketing World

August 2, 2023
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Technology is changing the world as we know it. Artificial Intelligence is a computer or machine that can perform functions that we associate with a human’s cognitive abilities. The first successful usage of an AI computer program was documented in 1951. Since then, we have seen it grow and evolve into what it is today. It’s a form of technology that can’t be ignored, and it’s not going away any time soon. So, what does this mean for us?

What is Generative-AI?

Generative-AI is the new technology algorithm that is causing people to research AI more. It is a model that can generate an abundance of different content based on a given prompt. Websites like ChatGPT and DALL-E have the ability to create text, images, videos, and more, which are making people question what AI can’t do at this point. While some view this new machine learning as exciting, some are approaching it with fear since it will forever change how jobs are performed.

AI in Marketing

Knowing that AI can generate essentially anything after being given a prompt, what does this mean for the marketing world? Marketing is an umbrella term for multiple different categories like SMS marketing, email marketing, social media marketing, and more.

  • SMS and email marketing can be easily generated with AI by typing a prompt about the message you are trying to convey to your consumers.
  • Social media marketing can be made by describing a picture or video you want created. DALL-E is a more graphic based website that would be more useful for this.
  • SEO can be developed in AI too. By utilizing the tools it offers you, it can help generate keywords and phrases that would be effective for your business’s website.

By typing up what your business is trying to create, generative-AI can quickly craft something together for you. AI can also be used for business-to-business marketing by completing rapid data processing and predictive filtering. Data processing can include filtering advertising messages that will be better engaged with by your consumers. Predictive filtering is AI’s ability to prioritize data, which you can then use to create segments for your business’s buyers. Having the ability to gather all the knowledge of a business, AI and digital marketing can be a very successful pairing, but that’s not always going to be the case.

Flaws in Artificial Intelligence Machine Learning

As with everything, there are pros and cons to utilizing AI in marketing. The most important one to remember is that though it’s quick and efficient, we can’t forget that it is a robot behind the work. If and when using AI for any business or marketing, you must ensure that you read over and make corrections to make it sound more human-like. We don’t want the human race to become lazy in their work and overly-rely on artificial intelligence. In reality, the AI writing is not yours, and you don’t own it. Though it comes across as a perfect piece of technology, all algorithms face flaws, so we must be conscious of that.

We can’t wait to see what the future holds. Whether AI takes off and becomes an even larger part of our lives, or if it takes a downward turn, the marketing world will stand strong. If you’re a business that is looking for help with digital marketing, contact Raze Media today!

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