How to Stay Ahead of Marketing Trends

As marketers, change is inevitable. Long ago, we left the era where a marketing strategy could stay rigid. Today, we must constantly re-adjust our plans to align with what our customers value at the moment.

Whether you actively participate on social media or not, there’s no denying that it has drastically changed how we view and interact with brands and businesses. The creation of social media trends has become a marketing gold rush, with brands worldwide competing for the chance to go viral.

Understanding Customer Behavior in Marketing

Trends aren’t just on a macro scale; individual communities and groups have their own set of trends as well. Your brand’s target market certainly has some of its own.

Staying ahead of marketing trends isn’t as random as it may seem. In fact, there are many strategies you can use to increase your awareness of and capitalize on upcoming trends, some of which we’ll discuss in more detail.

Understand Where Your Customers Are

A common misconception in the business world is that you can move customers to where you want them and sell them what you think they should want. In reality, people’s wants are generally steady and not dictated by what businesses want them to be.

Of course, there are exceptions, as culture leaders like Apple, Nike, and Amazon have the market influence to create their own trends. However, outside of these top companies, customers decide their own wants.

Let your customers feel heard by utilizing community posts that allow them to express their criticism and compliments. Don’t assume you know what customers want without conducting market research to truly understand their needs.

Leverage Your Current Customers

While it’s essential to invest in reaching new customers, staying in touch with your current customers is crucial. Often overlooked, existing customers are invaluable assets for your business.

How often have you surveyed your customers? Have you ever? Existing customers will provide the feedback you need, especially if they feel heard. Responding to surveys, blogs, comments, and even talking to customers face-to-face can leave a lasting impression, encouraging them to offer honest feedback.

Monitor Current Market Trends

Trends, both macro and micro, are continuously evolving worldwide. If you aren’t aware of the latest social media trends, you’re already behind.

Research through multiple channels—trends will be described differently on various platforms. For example, traditional news may portray a trend differently than social media.

Differentiate Between the General Market and Your Own Market

Not all trends are the same. TikTok and Instagram trends differ from community and group trends. Social media trends target the general market, while your specific market may be smaller and more defined. As mentioned above, talking to your customers is crucial in improving your business and identifying your market.

If your entire marketing strategy relies on trying to create the next viral trend, 99 out of 100 times, this will fail. Virality isn’t a science; it’s often luck. However, luck is the combination of opportunity and preparation. There are plenty of opportunities to spearhead a trend, but most will not have the preparation needed to take advantage of them. If you don’t understand your own market, how will you grasp the mass market?

Stay Ahead with Raze Media!

Staying ahead of trends may seem intimidating, but you don’t have to navigate this landscape alone. Raze Media is here to help! We offer specialized marketing services, including a comprehensive Digital Brand Analysis, to help your business identify your target market, strengths, and areas for improvement.

Unlock your brand’s potential with Raze Media’s tailored marketing solutions. Let us be your partner in navigating the ever-evolving digital marketing landscape. Contact us today, and let us help you get ahead!