SMS marketing is a great marketing strategy used by many companies. It is used to update your mobile messaging list of subscribers with new information, reminders, product announcements, and to promote events, discounts, and sales. This marketing tool is highly popular because it is the fastest and most cost-effective way to reach a large audience in real-time, resulting in high engagement and open rates.
When customers opt-in to SMS marketing, they consent to being added to your company’s mobile messaging database. This agreement means they expect to receive text messages about reminders, updates, information, and/or promotions from your company’s short-code or 10-digit long-code. With SMS marketing, there are various methods to engage with your audience and gain information about their demographics. Popular options include polls, surveys, and interactive gamification, such as “spin the wheel” or scratch off coupons.
Other benefits of text marketing include its high deliverability, open, and engagement rates. About 95% of users open a text message within the first three minutes of receiving it. As people are constantly scrolling through their mobile devices, they are quick to see or hear the buzz of a new notification and open it. SMS marketing’s high engagement rate is a result of its simplicity. Promotional messages have a clear and concise call-to-action compared to email marketing. Promotional emails are filled with various types of business-related information, images, and links that can overwhelm customers.
SMS marketing is a great option for most companies, especially small businesses because it is one of the most cost-effective marketing methods, costing between $0.02 to $0.05 per text message. This is a desirable marketing solution because of the combination of low cost and high engagement rate which results in a high overall return-on-investment.
Customers prefer SMS marketing because it is a short and more personalized form of marketing communication. With SMS marketing, you can implement casual language rather than a traditional sales tone. In addition, customers have more control over whether they want to be notified of relevant business information by opting in and can easily choose to opt out of the subscription database by replying with “STOP”.
A strategic SMS business marketing plan is essential to a company focused on searching for a cost-effective plan to build brand awareness and increase engagement and conversion rates. Raze Media possesses extensive expertise in SMS marketing strategies. Our team tailors campaigns to each client’s unique needs and goals, making us the ideal choice for SMS marketing success. If you are interested in learning more about how Raze Media can help your brand, visit our website or contact us today!