Everything You Need To Know About Tailored Marketing Strategies

September 14, 2023
Tailored Marketing

What is a Tailored Marketing Strategy?

A tailored marking strategy dives deep into your brand’s customer persona to create a customized target audience. By concentrating on a specific audience, you can optimize your campaigns and see a boost in your engagement rate, online conversions, and brand loyalty. Utilizing the Google Analytics suite of tracking tools can help you gather valuable information about your customers, such as their age, gender, demographics, and online interests. This allows you to identify the kind of person who is looking for your product or service and create a buyer persona.

Identify Your Brand’s Target Audience

After identifying your buyer’s persona, you can customize campaigns to effectively target your customers. Some brands can have multiple buyer personas, and each persona should receive a tailored campaign. Effective ways to align your message with your audience’s demographics, needs, and wants include:

  • Content of the message– what it says. Each marketing campaign should be adjusted to your buyer persona to make it feel personal to them.
  • What platform it’s shown on– Instagram, Facebook, etc. Each platform has a different demographic of users and form of content. 
  • What medium it appears on– video, picture, email, blog. Some people respond better to different mediums. Having the right one for your buyer persona can make the difference between them seeing it or not.   

Utilize the Right Social Media Platforms and Mediums

It is important to know which social media platforms to use for posting. Instagram is popular among younger generations and features mainly photos, but is also expanding to include videos. On the other hand, Facebook tends to attract an older demographic and video content tends to perform well on this platform. Additionally, TikTok has emerged as a newer platform, primarily used by Gen Z with the largest age range being from 18-24. To cater to each unique buyer persona, it is crucial to customize your campaigns accordingly. This customization should include tailoring the type of posts you share on each platform, as certain mediums perform better than others. For instance, you can switch between using videos or images to optimize your reach. 

Create Achievable Goals for your Tailored Marketing Strategy

If you want to generate more leads, your marketing efforts must align with that goal. Every action you take should support this objective and be trackable to measure its effectiveness. For example, if you boost a social media ad to drive traffic to your landing page, you should be able to determine how many visitors came from that ad. Based on the results, you can decide whether to continue with the strategy or identify why it’s not working and make adjustments. By tracking their online behavior and conducting research, you can develop a detailed understanding of their preferences. Communicating with your customers through their preferred channels is also crucial for building trust, which ultimately leads to customer retention and future referrals.

Let Raze Media Curate Your Business’s Marketing Strategy!

Creating a tailored marketing strategy for your business is essential to its future success, but it can be a time-consuming process. At Raze Media, we can create a tailored marketing strategy to help your business reach more people and stimulate conversions. We begin our process by conducting thorough research on your company to gain a complete understanding of your target audience. With this information, we collaborate with you to develop a comprehensive plan to create the most effective marketing strategy for your business. Contact us today to learn more about what we can do for you!

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