Podcasts are a booming industry today! Over the past several years, the number of global listeners has exploded. By June of 2022 over 380 million people from all over the world had turned on a podcast, and that number is expected to grow to over 420 million by the end of 2022. Digital marketers wanting to grow their skills can capitalize on the growing podcast trend, and use the medium to learn more about the latest tips and trends in the digital marketing world. Here are 3 marketing podcasts that you should check out in 2022 and 2023.
Marketing enthusiasts who want to learn more about the latest in the industry will love tuning in as John J. Wall and Christopher S. Penn interview different marketing experts in a relaxed 20 minute format. They discuss a variety of topics relating to “the intersection of marketing, sales, and technology,” in their weekly podcast Marketing Over Coffee. The topics range from “old school” marketing practices, to email marketing, SEO, and more.
In a recent episode, the hosts discussed the importance of using BIMI for keeping email marketing campaigns secure. BIMI stands for Brand Indicators for Message Identification, and it is a way to keep email marketing safer, and build trust with customers.
This technology works by making your organization’s company logo appear next to your message when you send marketing emails to customers. This lets customers know your email is coming from a reputable company, and not just a scam or someone else pretending to be your company. Many email clients have their own version of this feature, but the cool thing about BIMI is that it is a standardized one that can be used across email clients. Gmail and Yahoo both support BIMI for their email clients, and Apple just joined the bandwagon as of this year in 2022.
Social Media Marketing Podcast is all about the best techniques for marketing on social media. Michael Steltzer, the founder of the Social Media Examiner, shares his expert insights on social media marketing while also interviewing other professionals in the field.
Recently, Steltzer interviewed successful online marketer Keenya Kelly on tips for using TikTok to grow your business’s influence and online presence. In 2022 TikTok is the primary place for many people to go to get their entertainment, and to escape the responsibilities of the real world. If marketers want to stay ahead of the game, then finding a way to use TikTok is very important.
Keeny’s biggest recommendations for brands using TikTok is to keep the videos short and entertaining, and to practice practice practice. TikTok videos should be short, because people aren’t looking to watch longer videos when they’re on the platform. They are just there to scroll, maybe laugh at a funny video or two, and learn an interesting fact or two. Brands can use TikTok to show their personality to customers and be more relatable, but to do this they have to keep people’s attention first.
Overall, digital marketers will love learning how to grow their social media marketing skills and improving their engagement on different social media platforms.
Digital marketers who want to hear cutting edge strategies about how paid search campaigns can grow their business should check out the Perpetual Traffic podcast. They’ll join hosts Kasim Aslam and Ralph Burns, as they share their knowledge on how digital marketers can use paid online traffic to grow their online presence, online customer base, and customer goodwill and satisfaction.
In a recent discussion, Aslam talks with Smart PPC executive ad director Regina Bellows about how to maximize your use of Google Ads if you have a tight budget.
She states that the most important things to do are to always use video advertising, and always use branded search. Bellows recommends having at least 5 video ads where the first few seconds are different for each one. This will help get the most impressions for your brand, as well as help you reach your customers and build brand goodwill. However, she also says that these videos do not have to be high production value or anything. In fact, Bellows recommends that companies offer their customers some sort of benefit like a discount in exchange for a short video about why they liked or purchased their product. Then the brand can take these and create a customer testimonial compilation. This will help create more traffic for the brand and potentially drive more conversions, because people will be able to relate to the stories of other people using the product.
As the podcasting medium continues to grow, more and more marketers will use them to stay up-to-date on the latest industry trends. Marketing Over Coffee, Social Media Marketing Podcast, and Perpetual Traffic are three podcasts that digital marketers should check out in 2022. All three share valuable tips for learning more about specific aspects of digital marketing, and the marketing industry as a whole.