UGC or Influencers: What’s More Beneficial?

Once you have developed your brand, the next step is to promote it to potential customers. What are the best ways to go about this? Digital marketing via social media has become an increasingly integral part of gaining brand awareness. There are numerous ways to connect with your target audience, but two methods have recently become popular known as user-generated content (UGC) and influencer marketing.

What is User-Generated Content?

UGC is content that is created by users or customers of a brand rather than the brand itself. It is a great way to engage and interact with your brand’s current audience. There are a couple reasons why UGC is beneficial for your brand:

• Authenticity: having your current audience advertise for your brand is perceived as more authentic and genuine. This factor will improve the trust in your business and positively affect purchasing decisions. 
• Enhanced engagement: by having your audience advertise to your audience, it builds a sense of community. Users seeing real individuals enjoying your product or service will not only convince potential customers of the quality of your business, but also enhance engagement on your platforms. 
• Cost-effectiveness: compared to other advertising approaches, UGC is usually less expensive. Your company saves time and money on production of the advertising, but your brand still reaches a large audience. 

How Does UGC Differ From Influencer Marketing?

Influencer marketing benefits primarily focus on reach and influence of an audience. Having an outside perspective review your brand to a diverse following is a quick and effective way to gain brand awareness and drive sales. Though it may be less cost-effective than UGC, many businesses find it extremely beneficial for an influencer to advertise their brand to their audience that they have already built trust with.  

UGC or Influencers?

It is clear that both utilizing influencer marketing or UGC has benefits. UGC may seem more genuine and advertises to your current customers, and an influencer can promote your brand to a large, trusted audience. It is important to weigh out the advantages and disadvantages of both strategies to evaluate which one will be better for your brand, or if a blend of the two will be more beneficial. 

Have Raze Media Help Build Your Marketing Strategy!

Bottom line is UGC and influencer marketing can both be beneficial for your business. In a well-thought out strategy, a brand can utilize both marketing tactics to benefit their company. At Raze Media, we can analyze and evaluate your business to build a strategy that will work best for you! Contacting the right people to advertise your brand can be time consuming and difficult, so let us help you. Get in touch with us today!