As we ring in the New Year, it’s important to note that digital marketing trends are constantly evolving. Recent technological advances have made the digital world very fast-paced. Therefore, it’s crucial for businesses to stay on top of these trends to ensure the relevance and accuracy of their marketing strategies. Some digital marketing trends that will shape the industry in the upcoming year include artificial intelligence, social commerce, video content, and influencer marketing.
The year 2023 marked a major shift in the way AI was being utilized in marketing. Today, there are a number of AI features that are becoming increasingly popular and will continue to do so in the coming years. One such feature is the ability of AI to generate content, which has played a significant role in content creation over the past year.
For businesses, creating high-quality content is crucial for effective marketing, but it can be time-consuming. By using AI, businesses can be proactive with their time, and use AI to generate new ideas that content creators can use as an inspiration or a starting point. AI can quickly turn any moment of burnout into an overflow of new ideas. It is best to think of AI as a helping tool rather than one that can entirely complete a project in a manner of seconds. Content should be original and useful to the audience, AI is not advanced enough to do this yet. To learn more about how AI is enhancing new ideas inside the marketing world, read our blog.
Social commerce has gained immense popularity over the past year and is predicted to continue growing in significance through 2024. Online shopping has always been preferred by many consumers over in-store shopping, and now it has become even more convenient and faster. Shopping ads on Google have been successful in attracting online shoppers, but the process can be time-consuming. When a shopper clicks on a shopping ad, they are redirected to the retailer’s website to complete the purchase. However, social media has made the process much simpler by allowing users to purchase products directly through the app where they found the ad, eliminating the need for redirection to the retailer’s website. Instagram, Facebook, and Pinterest are the top three platforms for social commerce, and it is important to research which platform is best suited for your business to achieve the most success.
The consumption of video content through social media platforms has become increasingly popular. As a result, it is crucial for businesses to create engaging and shareable video content for their audience. There are many ways to take advantage of video creation in marketing, such as demonstrating how a product works through a video. Another way to utilize videos is posting behind-the-scenes or personalized videos which can showcase company culture. It is important to research what types of videos perform well on each platform.
As companies strive to grow their brands and reach more customers, they are increasingly turning to influencers and user-generated content (UGC) for marketing. An influencer is someone with a large following who is paid to promote a product or service to increase its visibility. UGC, on the other hand, refers to content created by customers of a brand rather than the brand itself. Both these methods can significantly boost engagement on social media platforms. To learn more about how UGC and influencers can impact marketing, read our blog that goes more into detail about this issue.
Staying up-to-date with current trends can be extremely challenging, especially when running a business. The quality of a business’s marketing can either make or break it, but as mentioned before, it takes time. Raze Media offers a range of marketing services to help businesses excel digitally and alleviate the stress that comes with a lack of time. If you are looking for a reliable company to assist you in growing your marketing efforts, contact us today.