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In today’s competitive market, the term “brand awareness” is everywhere—but what does it truly mean for your business? Understanding how brand awareness impacts customer loyalty and purchasing decisions is crucial…

As marketers, change is inevitable. Long ago, we left the era where a marketing strategy could stay rigid. Today, we must constantly re-adjust our plans to align with what our…

What is Rebranding and Its Importance? Rebranding is when a company changes its logo, slogan, tagline, mission, name, values, and other brand elements to broaden its audience appeal. These changes…

In today’s digital landscape, a strong online presence is essential. Without one, your business risks falling behind competitors. Let’s explore why an optimized online presence matters and how to achieve…

In today’s analytical marketing world, countless campaigns and strategies are utilized by marketers globally. Yet, one strategy that is massively underutilized in our data-driven age is Word-of-Mouth Marketing (WOM). It’s…

What Is Customer Relationship Management? Customer relationship management (CRM) is a strategy and technology that businesses use to analyze current and future customer interactions. By leveraging CRM, companies aim to…

What is Tailored Marketing? Tailored marketing is becoming huge in the marketing world, but what is it? Tailored marketing involves customizing content and strategies to individual preferences to enhance relevance,…

Increasing your social media following should be one of your main priorities as a business, whether large or small. Some people use social media to connect with their friends, families,…

Gen-Z, born between 1997 to 2012, is a rapidly growing demographic with immense spending power. As digital natives, they consume information and make purchasing decisions that differ tremendously than previous…

In today’s crowded digital marketplace, standing out isn’t enough. You need customers to not just choose your brand, but to become loyal advocates for your brand. Here at Raze Media,…

Social media has become an increasingly important part of our lives and is changing the way we do business as we know it. Hashtags are now utilized every day to…

The digital marketing landscape is constantly evolving, and one of the most significant driving forces behind this change is artificial intelligence (AI). AI is transforming the way businesses connect with…

As a marketer, something we all strive to do in our daily jobs is to get our customers to buy a product, promote the brand, or learn more about a…

What is Conversational Marketing? Conversational Marketing is the approach where businesses prioritize real-time connections with their customers through conversations using chatbots, messaging apps, and other communication channels. When customers need…

Creating a website can take a lot of time and knowledge. At Raze Media, we can offer as much or as little assistance as needed. Whether you need support building…

In recent years, DEI, or diversity, equity, and inclusion has become an integral part of business strategies. With this, large organizations’ social responsibility became one of the hottest topics in…

Once you have developed your brand, the next step is to promote it to potential customers. What are the best ways to go about this? Digital marketing via social media…

Due to the constant evolution and advances in technology, it is crucial for Google to maintain search algorithms that are up-to-date. These updates play a significant role in the marketing…

SMS marketing is a great marketing strategy used by many companies. It is used to update your mobile messaging list of subscribers with new information, reminders, product announcements, and to…

Marketing and branding are often confused with each other. Both terms play an equally important role when one is building a business and trying to spread awareness. Below is an…

The Metaverse is an emerging digital space that combines virtual and augmented reality along with other advanced internet technology to allow users to have a lifelike experience online. Last year,…

Even in today’s digital age, millions of companies around the world still rely on paper documents in their day-to-day operations. From internal documents to presentation items for clients, having access…

When you open a website or page on the internet, a pop-up message often appears asking you to allow cookies. But what are cookies and why should you care? In…

There are several reasons why companies will rebrand themselves; usually it’s to give their company a new identity or to better align themselves with the products and services that they…

As digital marketing experts, we know that managing your clients’ accounts effectively is top priority. To do this right, you have to be ahead of the game; ideas have to…

What is a Tailored Marketing Strategy? A tailored marking strategy dives deep into your brand’s customer persona to create a customized target audience. By concentrating on a specific audience, you…

Technology is changing the world as we know it. Artificial Intelligence is a computer or machine that can perform functions that we associate with a human’s cognitive abilities. The first…

Since 2005, Google created software to help businesses and other users collect data. Since then, there have been three versions of the software that have been released.  Urchin from Google…

Looking to take your business to the next level, but not sure where to begin? Consider starting with using Google Analytics.  This Google tool is a valuable tool for website…

Many are calling social media the ultimate game-changer in the world of digital marketing, and it’s easy to see why. With over 4 billion users around the world and counting,…

 Have you heard about SMS marketing? It is rapidly emerging as a vital tool in expanding your brand’s influence. However, what exactly is it? and why is it so crucial…

Dallas, TX, one of the fastest growing cities in America. The population has been growing since 2021 as a result of all the new businesses moving into the area. The…

An agency can provide numerous benefits to your small business. By outsourcing a specific need, a business can focus their energy on other areas while gaining expert insight in the…

Email marketing is becoming increasingly important to marketing your brand and getting your message out to your target audience. A large majority of the population has an email they check…

What is B2B Marketing? B2B marketing or business-to-business marketing is used when one brand wants to promote its services to another brand. For example, a food vendor might use it…

What Is A SMART Digital Marketing Goal?  When creating a marketing goal for your business, you want one that will move your plan ahead. A SMART goal is a great…

Marketing Podcasts Are Great Tools For Improving Your Skills Podcasts are a booming industry today! Over the past several years, the number of global listeners has exploded. By June of…

Nowadays, technology has become an essential part of all human activities. We usually spend most of our time on social media, and we tend to get all our questions answered…

Should you invest in TikTok or Instagram Reels?     You might be considering whether you should invest in TikTok or Instagram Reels and whether you should concentrate on one platform over…

Today I closed a chapter that I was very intimidated and nervous to even start. My time at Raze Media has come to an end after a quick nine months…

The holidays are just around the corner and this means everyone is on the lookout for gifts. This season has the potential to boost your sales like no other time…

Hulu, one of the most popular streaming services, collaborates with the top 200 brands in the United States. And now they are accommodating smaller companies as well via Hulu Ad…

Canva is an online platform that gives users the freedom to create beautiful designs with thousands of custom templates and stock images. It’s the perfect tool for graphic designers and…

By: Lauren Hornbuckle In the beginning of March 2020, I said my good-byes as I left the Raze Media office for spring break. As a college student graduating in May, I…

80% of consumers conduct extensive online research prior to making a major purchase. Creating a strong digital presence will set a company apart from its competitors and reach more consumers.…

You may think that bright colors, an attractive logo, and a creative name checks off all of a website’s necessary boxes regarding increasing customer engagement. Think again. Web design is…

Each computer on the Internet has a unique Internet Protocol (IP) address, which is a string of numbers and periods. An IP address is assigned to a device so that…

The ability for users to find your brand online is important, especially when trying to gain traffic through search optimization. Websites that have low Google rankings often get buried underneath…

If you’ve ever had to write for your business or company, you know how difficult it can be to come up with fresh ideas for your brand. Fine tuning that…

Building an online presence for your company may seem like an easy task for you to handle. With multiple free website building platforms and many easy to use marketing tools…

Half the battle of growing your social media account is attracting new followers, but the other half is just as important and often overlooked. Choosing who YOU follow on social…

Whether you’re promoting your own company, building brand awareness, or trying to boost your personal accounts; there are good and bad practices for growing an audience on social media. We…

Millennials have now become the largest generation in the U.S. labor force. More and more established professionals are interacting with young adults whose daily habits, ideological framework, and purported enthusiasm…

Building a business into a full fledged brand is a complex, multi step process. Creating an attractive online destination, growing an engaged social media community, and devising innovative campaigns to…

In a defensive war of attrition that saw both quarterbacks unable to move the ball down field, the real stars of Sunday’s third most watched broadcast of all time were the commercials.…

Marketing is a gamble. Down to its very nature, marketing is always a zero sum game where money spent in one campaign is money not spent on another. So when…

Small businesses unlike corporations have to self-serve themselves and develop their social media, email marketing and mobile marketing strategies. In eyes of the business owner: the email marketing, social media…

Traditional Marketing Traditional Marketing uses strategies such as direct sales, TV, radio, mail, print, advertising (like magazines, coupon books, billboards and much more) and printed promotional materials like catalogs or…

Have you ever thought about what it might be like, in this day and age, to be without your phone for a week? OK, sure, we’ve all gone without our…

Recently, corporations have been in the hot seat. You ask why? Corporations are not getting permission, disclosing information, failing to provide privacy information, hidden charges and patent issues. Why do…